Ted Baker Mission Impeccable #missionimpeccable

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Kyle Galvin photographs the digital social campaign for Ted Baker based on the debut of MISSION IMPECCABLE. Mission Impeccable is a thrilling collaboration with esteemed filmmaker Guy Ritchie and emerging directors CROWNS & OWLS. The cinematic short film sees T.E.D., enigmatic leader of his eponymous agency, deploy his best agents to prevent a spectacular fashion catastrophe at the hands of one twisted villain.

In the accompanying spin off campaign, we learn the backstory of how the twisted villain was able to get his hands on the secret information from his accomplice, fashion blogger Victoria Magrath A.K.A Inthefrow.

Shot amongst iconic colleges and cobbled streets, the story begins in the city of Cambridge where Inthefrow has been deployed with her partner in crime to attain a record player containing information about the identity of T.E.D. Along the way, her partner in crime turns on her and steals the information. Afterwards, we take the story to London with the backdrop of luxury hotel, The Lanesborough. Incidentally,  Inthefrow becomes a woman scorned and must disguise herself and seduce her ex partner in order to retrieve the reel to reel player.

A fashion story based on treachory, wigs, disguises and evil plots, Kyle shoots the latest autumn/winter collection from designer brand Ted Baker.

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About the author: kylegalvin